It’s Still a Blast

Email marketing is still one of the most powerful technologies available to businesses of all types and sizes. Why? Because everyone (well, almost everyone) gets email. Email marketing, if well executed, is an amazingly effective promotional tool. It is cost and time effective, and with recent advances in web analytics, can be targeted to the exact market you are trying to reach. One report recently found that using website analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.

While building customer relationships, email marketing also helps drive direct sales. building It may be tempting but it really doesn’t work to try and be everything to everyone. Find out who is most likely to buy your product or service and talk directly to that person. It’s the slow and steady route to build your clientele that wins the race. You will gain loyal supporters. You can’t put a price on the internal network you will be creating at the same time.

Results-driven email marketing in this new era entails careful consideration and planning. Finding the right email company, such as Constant Contact or MailChimp, with all the add-ons you need to create just the right email newsletter, addressing what your potential client wants, needs, and feels, building a strategy for your campaign, and unwavering quality in the appearance and formatting are all essential to take full advantage of this great, inexpensive tool.

Taking all of the above into consideration, remember that email marketing is not a stand-alone strategy. It is a cog in the wheel of your overall internet marketing plan and requires integration with many of the tenets and principals you find in SEO, SEM, and all of the other specialties within the medium.

StorygemsMedia helps you design templates, brainstorm the content of your communications, and create an e-mail marketing campaign that will bring put you right in front of your customers and at the same time, build brand loyalty. At the end of the day, it’s about having the right content sent to the right people.